A narrative poll is a structured way of gathering information about prevailing stories, perceptions, and communication patterns around climate change. Instead of measuring only knowledge or attitudes, it explores the language people use, the narratives they trust, the misconceptions they hold, and the themes that resonate most strongly across communities.

Identifying Trends in Public Discourse

It reveals emerging concerns, dominant themes, and gaps in understanding, enabling creatives and communicators to align their storytelling with real public sentiment.

Locating Strategic Entry Points

By highlighting what audiences respond to – hope, justice, innovation, security, or cultural identity, the poll helps storytellers craft narratives that connect meaningfully with lived experiences.

Strengthening Climate Communication

Insights from the poll support the development of more effective public messaging, outreach strategies, and story-driven interventions that advance climate awareness and action.